Every company or business today has the necessity to have a presence on the internet, either to support their customers, inform about their services, to widely promote their products, sell or communicate.
Many people think that having a website is the main goal for getting their selves to get known, this is something that is only fulfilled if you have a portfolio of customers, followers or fans already; but the reality of importance is that the website must be promoted and integrated into advertising campaigns, marketing strategies, trade marketing...
The usefulness of the website when it involves a company may vary according to the needs of its target and we can define them based on them.
If you own a company which foundation is the creation of products; your website will not only help you to neither find your distributors, nor to promote your products and services. Your website then must be converted or transformed into a tool (Business to Business "B2B") also; it will also support your administrative departments, sales, purchases, and also turn it into communication support for your human talent department.
If you are a STARTUP or SME, then you must understand or accept that this tool is going to be your spearhead to promote products and services, and with our help we`ll turn it into a sales force and ally of your team.
You always have to keep in mind that 97% of people before closing a business research on the internet to a company, professional or consultant to who or which they will hire.
DO NOT FORGET THAT THE CONTENT OF YOUR WEBSITE MUST BE ORIGINAL, YOUR TEXTS WILL HAVE TO BE DRAFTED BY YOUR TEAM OR PROFESSIONALS IN THE AREA, THE SEEK OF FINDING TEXTS (COPYING AND PASTING) FROM OTHER WEBSITES WILL PENALIZE YOUR POSITIONING.
Websites today must be multiplatform programming since 77% of searches are made on the mobile even when facing the PC.
61% of users look for another provider if they do not find it on the internet.
80% of internet users use the mobile as a platform to navigate.
It is very important that your website has a commentary and recommendation area because of it is estimated that 88% of people trust in these qualifications.